I’d like to get started by talking about…

AppleクックCEO/iPad 3 プレゼンテーション
米国, 2012年, ティム·クック

When Tim Cook replaced Steve Jobs as the chief executive of Apple in 2011, “he took over from the nearest thing the tech world had to a rock star”.

How is he doing so far? In Tim Cook’s first-year report, RTÉ gives him a B+ for presentation style. “Steve Jobs turned keynote addresses into theatre,” writes Niall Kitson. “The formula is solid … Without the charisma of Jobs, Cook is doing the smart thing and keeping this as-is….”

The following video shows Mr Cook launching his company’s latest iPad in March 2012. He begins (at 00:35) by talking about the “post-PC revolution”.

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Good morning. Thank you. Thank you. Morning.

Thank you very much for joining us. We have a great morning planned, I’m very excited to be here, and I’d like to get started by talking about the post-PC revolution. It’s happening all around us at an amazing pace, and Apple is at the forefront, leading this revolution.

When we’re talking about the post-PC world, we’re talking about a world where the PC is no longer the centre of your digital world, but rather just a device.

We’re talking about a world where your new devices, the devices you use the most, need to be more portable, more personal, and dramatically easier to use than any PC has ever been.

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 にほんブログ村 英語ブログ ビジネス英語へ
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